Dine with a little piece of Italy

Sole Mio


Concepts, Branding, Styleguide, Collaterals, Photography Direction, Photo Styling, Marketing and Promotion Materials, (Website Design and Programming) 


"Located in the heart of Soho, Sole Mio charms you with its tradition, serving classic Italian cuisine for over 15 years. Sole Mio brings you a memorable dining experience with recipes that have stood the test of time."


Rooted in Soho for over 15 years, Sole Mio has been receiving well recognition of serving authentic Italian taste, which at all times becomes the locals' and tourists' favourite in this dining district. With its flourishing establishment, the founder sought a branding solution to modernise the brand and strengthen the restaurant image from head to toe. Not simply a brand revive, but it also pushed further to meet the digital context. By digging out the essence of Sole Mio and its history, this project helped Sole Mio elevate to a new level where social media platforms are employed to enhance the marketing strategy and boost the sales. In response to these, a series of promotion materials, as well as a magazine-format menu were produced to disseminate the new brand identity and warm hospitality. 


Being set as the signature of Sole Mio imagery, top-shot has been adapted into series of seasonal photography. Alongside uncovering the delicacies and ingredients, it also highlights the meticulous plating that Sole Mio passionately presents.   

More about Sole Mio, please visit

Sole Mio is one of the commissioned assignments during my employment at iPulse Design, who has the ownership of the visual contents. The showcase here is only for personal use. No copyright infringement intended.