Ultimate Yacht Experience
Concepts, Branding, Styleguide, Collaterals, Photography Direction, Marketing and Sales Materials, (Website Design and Programming)
"M Yachts’ philosophy is about building on the dream by creating the ultimate yachting experience. Hong Kong by sea is a world unto itself. Whether you’re visiting, or the city is your home, seeing this remarkable destination from the water offers a unique and inspiring perspective."
Brief & OutcomeS
M Yachts, an emerging Hong Kong yacht charter firm asked for a brand creation to envision their business and gratify it as a luxury high-end yachting company in Asia. The client looked for a brand with a modern look and feel to align with their company identity, which amply unfolds the dual connotation of personalised and attentive services (i.e M-Y; MY Yachts). The ambition did not only cease to create a brand or simply produce a range of collaterals, but also envisaged the future for the identity. In addition to creating appealing visuals of coveted experience on boundless seas, it has been essentially stepping ahead of the market and seized the potentials online. A fully-custom built website with comprehensive online booking system has sufficiently highlighted the brand exposure in the market.
Extensive research on lifestyle imagery had undergone at initial stage so as to effectually direct the brand identity and portray its image. The imagery has also maintained a pertinent style of visuals across different platforms, from print to digital, marketing material to external promotion, to present a consistent appearance to audience.
More about M Yachts, please visit www.myachts.asia
M Yachts is one of the commissioned assignments during my employment at iPulse Design, who has the ownership of the visual contents. The showcase here is only for personal use. No copyright infringement intended.