The Magic of Christmas

Great Food Hall


Christmas Product Catalogue, Creative Direction, Photo Styling, Photography Assistant

Brief & Outcomes

Every year Great Food Hall handpicks a multitude of gourmets around the world to celebrate the ecstatic Christmas. The Christmas catalogue showcasing the annual highlights was the perfect celebratory guide for shoppers whilst for VIPs, the catalogue came with a case with fine chocolates as gift. 

'The magic of Christmas', as the main theme across the catalogue, brought viewers to experience all the selected delicacies. It went into a minimalistic approach in photography, settings and layout, which mainly shed lights on the products en masse, among the christmas essentials. The 'magic' fascination revealed through graphics per se to build a subtle contrast with the main festive subjects. It was definitely a merry participation to experience an early Christmas starting from summertime. 

Great Food Hall Christmas Catalogue 2014 is one of the commissioned assignments during my employment at iPulse Design, who has the ownership of the visual contents. The showcase here is only for personal use. No copyright infringement intended.